ART
CONCEPTS AND STORYBOARDS
ILLUSTRATION
GRAPHIC DESIGN/MARKETING COMMUNICATIONS

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WHAT DO I DO?

When I am asked "what do I do?" I now give the quick snappy answer, "I am an artist". I've tried graphic designer and illustrator and even though I cover these disciplines I am finding these labels limit peoples perception of me and what I can offer. Artist is a label that covers many disciplines with varying approaches but the same understanding of visual narrative and cultural practice applies to all.

ART
Painting is a self imposed discipline. My work is essentially about people. Painting people is a way of connecting to my environment in way I could never say or write down in words. It is about identity and questioning assumptions of fixity within signs. I am interested in the mechanisms we use to project values on to or judge other people using common cultural visual markers - or in semiotic terms, signs - like clothes, haircuts, jewellery, indeed tattoos to name a few. How quickly we arrive at value statements and judgements about personality and background just by the way someone looks. The subjects I paint are chosen from anybody I find interesting, has a story to tell or part of a project. I take commissions and artist in residence projects.

My paintings has been exhibited at the National Portrait Gallery and is featured in the book 500 portraits: BP Portrait Award by Sandy Nairn.

CONCEPTS AND STORYBOARDS
To save time and money sometimes, it's quicker and easier to clarify an idea in its elementary state in order to develop it to it's full potential and that's where I come in. In a nutshell, I work as a catalyst between the world of ideas and the corporeal. I get off on having ideas thrown at me in the form of obscure emails, scribbles on the back of fag packets and in some cases attempted ESP in order to bring concepts to a tangible state. I use whatever means are at my disposal but generally the most effective technology is pencil and paper. TV, film, animation, photoshoots, web virals.

ILLUSTRATION
Often the extension of the above. Sometime the quick scribbly drawings I create get used as the finished piece but generally a highly polished rendering is required from hand drawn to photoshop (or whatever software is necessary to do the job). In a cluttered visual market sometimes a bespoke look is the only way to stand out so a distinct style is developed for branding or sometimes words simply won't do. Some would put this under graphic design for me this fluid approach is illustration.

GRAPHIC DESIGN/MARKETING COMMUNICATIONS
As a jobbing artist I often find myself working in an environment of commerce and competitive markets. This is an area of established and emerging technologies with a full understanding of brand presence and the value of team work to create innovative and effective design. Digital skills and technical processes to be considered in print, web, video and radio.